How To Write the Perfect Article for SEO and SEM
Write an article for SEO and SEM that raises your Google placement every time
The Basics:
* Specific Keywords and Phrases
* Post Article Title & Slug
* Subject Matter
* Classifing
* Tagging
Specific Keywords and Phrases: To get your perfect customer to your website and blog, you will need to know what “keywords” they type into Google and other search engines when they are looking to “buy” your product or service. In this article the Targeted Keyword Phrase is “Perfect Article for SEO”. My target market is looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.
Post Title & Slug: Your post/article title contains the targeted keywords phrase in it’s exact format (with no variations) – this is what your ideal client is typing into Google, so you want Google to find an “exact match” in the title of your Post/Article. The Slug is the title of your blog for business, as saved in your URL or permalink. This is an exact match to targeted keywords & phrases. Don’t forget to modify the title so that it peaks the interest of your perfect customer. A compelling headline will determine whether your future client will read it or just pass it by.
Subject Matter: Distinctive formats for articles will draw in different types of readers and different information. Make sure to clearly state your opinion and position your self as an expert in the subject matter. Also share from the heart. Here is a list of article/post/topic types. Don’t forget to include your specific keywords and phrases – for this post “Perfect Article for SEO” in your post and call attention to the phrase in many different ways. You may want to hyperlink the last set of keywords back to your article. When RSS feeds republish your article, this allows you to leverage it.
Kinds of Post and Articles:
* Review Articles
* Lists/Top 10
* “How to” Articles
* Opinion Articles
* Resources
* Editorial Articles
* Positioning Articles
Classifing Your Articles: When you are blogging for SEO. Think of your website/blog categories like your ‘Table of Content’ for your site and that they mimic the sections of your newspaper. Categorize your blog/website with the same type of categories found in a periodical or magazine. “News”, “Business”, “Sports”, “Funnies”, “Lifestyle”, “Science”, “Global”, “Local”, etc. Personalize your categories to your industry, brand and ideal client. In the eyes of the search engines, your categories give you long term authority.
Tagging: To emphasize what you think are the most important parts of your article tag or label it. The ‘targeted keywords & phrases’ need to be included in the labels (tags), related keywords, website/blog theme and title.
To get an idea of the best blogs for SEO. My best recommendation is to look at the “Top 100 blogs on Technorati.com”. Look for these elements in their articles and posts. Keep an eye out for their writing styles and the type of article formats they use.